Sometimes, musicians get so busy doing what they love, they lose track of what’s going on around them – like music marketing. And, that’s alright. If you were more concerned about music marketing in 2024 than you were playing it, there would be a mammoth-sized problem.
It is important to know what’s trending in the music marketing world though. Otherwise, you might find yourself playing for no one.
So what’s trending in music marketing in 2024?
It would take someone with their head in the sand to not know streaming music is what’s happening these days. So, of course, the trend in music marketing is geared to online streaming services. Streaming is what makes successful musicians tick in the modern digital world.
The Beauty (and Beast) of Online Marketing
Online streaming got its start through a number of different channels that progressively led to the services we know today. First, there was the invention of the radio. Then vinyl albums and eight track tapes came along. Cassette tapes replaced eight tracks and CDs replaced cassette tapes. IPods came into existence, paving the way for true streaming. Computers began to get popular. Online services began to pop up where songs could be downloaded like SoundCloud and AppleMusic.
It wasn’t until Spotify came around in 2006 that online streaming became a trend. The world would never be the same…and neither would music marketing.
The beauty of online music marketing is that technology is at your fingertips. No longer do you have to hope and pray your tunes get listened to. All you have to do is get them in front of viewers online. Gone are the days that you had to have a music manager or to sweet-talk a DJ into playing your music. With online music marketing, the ball is in your court. That’s the good news…and the bad news too.
If you aren’t into technology, you stand a good chance of being left behind. That is unless you turn to a pro music marketing agency that will apply their knowledge and expertise to launch your music and take it to the top.
One way or the other, if you’re going to make it in the music industry, you’ll need to have streaming available. In the event you aren’t up for the challenge, find someone else who is.
Spotify Music and Spotify Marketing
Spotify was a pioneer in music streaming. It has remained in the forefront where others have faded away or fallen short. Why? Spotify is not just about the listeners nor is it more about the artist’s marketing their music. Spotify is balanced in a win-win strategy that works.
Trends in Spotify Marketing
With Spotify being the tipping point in streaming, it’s only natural for it to be a leader in music marketing. There is a myriad of marketing avenues on the platform such as Spotify for Artists, Spotify Ads, Marquee, and many more.
Playlists, podcasts, music videos, shorts, and so much more make Spotify the incredible marketing machine it is for musicians. Viewers today want to be wowed. With people having an 8 second attention span on average, it’s imperative to give that wow to them immediately and then…reel them in. Engagement is crucial too and Spotify makes that easy though the ability of listeners to to comment and share music.
Spotify does its part too. The program is always keeping tabs on everything going on and the stats and metrics are available for music artists to view anytime. You’ll find out so much about those you are wishing to market to such as their ages, demographics, gender, preference in music, length of engagement on your page, and tons of other things. Spotify will even suggest your music to the audience you want to target and to new listeners as well. Never before has music marketing been so incredibly simple. It’s not a wonder it is the top of trends in music marketing in 2024.
Other Digital Music Marketing
Facedbook is a close contender to Spotify. Because it is not totally focused on music, it doesn’t have as much to offer. But, It does have a lot. Facebook Reels are relatively new on the scene. They are quick clips, like music videos or other content that you can create to share on the site. The Reels can be liked, commented on, and/or shared.
Facebook Ads are also popular. Facebook makes it possible to heavily target the ads. You can choose particular characteristics you’d like for your target audience to have and the ads are launched accordingly.
YouTube
YouTube is another leading streaming service with the ability to successfully market music in the digital world. Although it does have its limitations, YouTube is a prime source for tunes to be downloaded so don’t skip this fertile market.
A Trend Without End
As long as streaming music is around, streaming marketing will be too. Perhaps the hottest trend of all is to hire a professional music marketing agency for your needs. There are so many platforms that are excellent to market in and so many programs within each of the platforms, it’s almost impossible to keep up if you are wanting to reach the top (and…what musician isn’t?).
Those who do go with a music marketing agency find they can still call the shots to a certain extent. Sure, there are those who would rather sit back and let their investment work its magic, but for those who don’t care for the concept of completely letting go of the reigns, there is still a huge amount of power musicians have. You can determine the magnitude you want to market within as well as what platforms you are able to work alongside the marketing team at most music marketing agencies. In fact, your input and opinions are typically welcome.
To take your music to the next level, you need to learn more about tends in music marketing in 2024. If you want to take it to the top, you may want to consider an expert who can get you there.
If you need a music marketing agency, be sure to check out Nela Records where musicians market musicians.