There are around 7.9 billion people in the world and over six billion of them own smart phones. That’s over 80 percent of the global population. Sixty-nine percent of all users conduct product research on their cell phones. If your music marketing isn’t optimized for mobile, you’re missing the mark.
What is Mobile Music Marketing?
Mobile marketing consists of a strategy that is aimed at reaching potential customers and existing customers through a smart phone, tablet or other mobile device. While the communication is also typically able to be accessed through laptops and desktops, it is optimized for mobile use and geared towards being functional and appealing from a mobile device.
The Difference Between Mobile Accessible and Mobile Friendly
While being mobile accessible and being mobile friendly are similar, they are not the same. Mobile accessible content will play on a mobile device but that may be all it does. Content that is attractive and highly functionable on a mobile device is considered to be mobile friendly.
Think back to a time you were on your own mobile device and it didn’t appear that the content you were looking at was made for mobile viewing. It probably wasn’t. Not everyone believes it matters. Not everyone takes the time to mobile optimize for their viewers and…it shows. It can come across to viewers as an insult because in reality, it is. Chances are that if you tried to make a purchase on your phone and it didn’t go through, you didn’t try it on your laptop or desktop. Instead, you scrapped the sale. The same will be true of your viewers if you don’t optimize and treat them right from their mobile device.
On the other hand, if you do make your music content highly mobile friendly, you be able to reap the benefits it brings. There are so many advantages to being mobile optimized, it would be a shame to miss out on them.
In this digital age, you’ll want to be sure your content, including your music, is mobile friendly. Never post or display anything that is not, or you’ll end up falling behind. When functions don’t work properly on a mobile screen (or don’t work at all), users become frustrated. It will come back to bite you.
Your music marketing and music in general should be optimized for mobile device viewing. That means the sizing should properly display and the music quality should be produced so that it too is awesome on a mobile device.
Benefits of Being Mobile Optimized for music marketing
There are a slew of advantages of being mobile friendly (aka mobile optimized) including:
• Mobile market reach. You’ll be able to reach a much broader market when your content displays well on mobile devices. Think of all those you will miss if it’s not. * Downloadable and streamable. Mobile devices allow for downloading and streaming. The majority of users use their mobile devices for doing so. If your content isn’t easy to download or stream, you’ll be left behind.
• SEO. Search engines love mobile friendly content. When search engines favor you, you are in business. You’ll come up high in the rankings and your site and content will skyrocket.
• Mobile commerce. Most people use their mobile devices to research products and music and to make purchases. If you have music or merchandise for sale, it is imperative to offer mobile commerce options that are quick and convenient. That means your marketing needs to be optimized for mobile commerce.
• Time. Statistics show that users spend 70% of their online time on a mobile device. During this time, they are scrolling though content of many types. Your ads, your content, your music, and your social media posts and videos could be what they are flipping through. That is your time to attract and engage so if you aren’t mobile ready and mobile optimized, you might want to second think your strategy.
• Conversion. Mobile user conversion rate is at 3.36 while laptop and desktop conversion rates are much lower – 1.53. By utilizing mobile capability features and optimizing your aesthetics for mobile devices, you are taking a huge step towards rendering results.
• Upper edge. With high quality mobile friendly music marketing, you’ll have the upper edge over your competition, especially if they are not mobile optimized.
Optimize Now
To make the most of your mobile marketing, you’ll want to make sure your end is up to par. Check the way the graphics look and the audio sounds. Be sure marketing features are enabled and are simple and easy to use. Do your videos show up sized right or do they need to be trimmed? All these things matter so don’t neglect to optimize everything.
To be on the safe side, go through your site to ensure it has voice recognition, links and features that are clickable on a mobile device, and that the SEO is optimized. Are the images displaying correctly, like they were meant to be on a mobile deivce? Get others to use their mobile devices to double check then fix any issues you find. Doing these things will help ensure you are set for effective mobile marketing.
Making the Call
Mobile devices are extremely popular for music streaming and other music features. Musicians whose content is not outstanding on mobile devices will not make a good name for themselves.
There are few things that are more important in music marketing than making sure your content is mobile friendly. It isn’t always easy to achieve that feat. In fact, it can be challenging. You may want to turn to a professional to ensure your music marketing and your music in general are stellar on mobile devices.
If you are looking for an expert music marketing agency that is highly skilled in optimizing music content for mobile device use, be sure to check out Nela Records where musicians market musicians. You’ll be glad you did.