Spotify has presented a golden opportunity for music marketing since its beginning in 2006. Eight million artists are active on the platform with over 1.8 million albums and 22 million tracks. Of the artists on Spotify, 90% of the market is comprised of only 57,000 though. What do they know that they others don’t? The answer may be in global marketing.
Spotify Marketing
If you are a music artist and aren’t familiar with Spotify marketing, you’re missing out. Even if you do know about it but aren’t taking advantage of what’s available, the same is true. Spotify is one of the leading music streaming providers with more than 433 million active users per month. That’s a huge audience.
On Spotify, musicians can give listeners a taste of their tunes on a platform they are already familiar with. You’ll find a tone of free services and creative tools on the platform and many choices as far as ads and promotions go. Marquee, Spotify for Artists, and Ad Studio are some of the most popular options you’ll be able to access to market your music and your merchandise.
Spotify is an excellent place to attract new fans and engage and strengthen bonds with existing fans. Plus, you have a myriad of statistics available to you so you can make sound decisions based on the facts.
International Marketing on Spotify
Spotify has recently announced they’ve widened their commitment to borderless music distribution. With their event entitled “Stream On”, their intent was to connect creators with listeners in as many international settings as possible. So far, the quest is a huge success. Streaming subscription service is now available to mover a billion listeners in 36 additional languages, topping the charts for a total. Building and connecting with an international audience has never been easier – or more advantageous.
There are many benefits to global marketing including:
Tapping Into a new audience.
Now more than ever, music is evolving into a global platform which means you’ll be reaching a whole new audience when you go worldwide. Not only will you gain listeners but also you’ll get a chance to meet new artists and have access to international organizations too.
Making your music available on all global platforms.
Spotify makes it easy to get your music out to the world. While not every platform reaches every country, a combination of Spotify digital platforms will help ensure that you catch them all.
Style and lyric analogy.
You can access information on Spotify tools that will help you analyze what type of music each country listens to the most. If your genre is rap, the countries that widely listen to rap are ones you’ll want to target. If your music features a good bit of a certain instrument that is popular in a specific country, you may have a foot in the door in that country. You can still market your songs in any and all countries regardless of what language they’re in and no matter what style but using the analysis strategy will help you know what countries to focus on and where to build new fan bases.
Enables you to spread the music…and the word.
Spotify’s international accessibility can certainly help you get your music out on an international level. You can take it a step further. Send some press releases out to some of the main countries you are spreading your music to. Make sure to share your website link as well. Even if you’re site is in your native language, you can have images and music available that will interest foreign listeners. You might even consider having a special section of your site in different languages.
Tools to Use.
Another big benefit of Spotify’s international focus is that you’ll also have a multitude of tools at your disposal. Spotify for Artists allows you to access daily statistics about the location your audience is from. You can also look up individual tunes to see where they are played and to find out where they are played the most frequently. With that kind of information available, your global music marketing is sure to be a success.
Collaboration sensation.
In the music world, collaboration is a building block to success. With international use of Spotify, you’ll be able to expand your horizons and to expose your music in a fresh new way to a brand-new audience.
More Reasons to Use Spotify’s International Options
Beyond the benefits listed above, there are even more reasons to go global on Spotify. The music industry is a global one so you might as well jump on the bandwagon. Afterall, music itself knows no border limits.
Spotify is appreciated for its global vision which is a clear advantage for you as a musician. As the platform shifts to a global paradigm, the musicians who transform along with Spotify will no doubt reap the rewards.
The fact that Spotify is making a global opportunity available is priceless. While it would take a fortune to market internationally on your own, the world is at your fingertips through a platform that has done the work for you.
The international market has been a godsend for many including some who weren’t well known in the US or in their homeland but went global and are now famous in another country proving that the music industry is full of surprises.
While global marketing can have its share of challenges, it also has huge payoffs.
Fine Tuning Your Music Marketing on a Global Level
By utilizing Spotify’s international options, you be able to explore uncharted territory and elevating your music career. What could be more exciting that discovering a brand new market?
The Spotify international program has been made easy to master bu t not all musicians have the time or interest to be marketing music on their own. Outsourcing the work is wise in that case. Whatever you do, don’t overlook the international market. If you are interested in an expert music marketing agency, be sure to check out Nela Records where musicians market musicians.