Current music marketing strategies are all over the place. As an artist, you must follow all latest trends and shifts that are happening in music world. Even last 10 years has brought lots of new trends and significantly changed the way we make, buy and listen to the music.
We’re bringing top 5 marketing strategies for musicians to follow in 2024:
1. Collaborate with other artists.
This is not only fun and creative way to get new followers but you might also come up with something very interesting and get viral promotion! Look for other musicians that are willing to collaborate. Think outside of box and research even different genre of music or maybe you’ll find someone from a different country?
Collaboration with other artist will bring new followers from their fan base as there is a high chance that you have completely different following comparing to that artist.
2. Start Spotify playlist.
Obviously, fast-forward way to gain more followers is to get on the well-known playlist with lots of streams and followers. However, it’s becoming more and more complicated to get on these playlist. Biggest playlists are either curated by streaming platforms or palylist creators won’t accept music from unknown artists. There are rumors that you can buy your place in big playlist but we won’t recommend doing so. You will stuck with just one song that can be skipped at any moment and it doesn’t really create an effective music marketing strategy in a long run.
Instead, you may try yourself in creating playlists yourself. You may either search for unknown but similar to you and interesting artists or combine your music with a well known artists that share your vision in music field. Get a little patience and track how your playlist is doing on Spotify. It takes time and some efforts to make your playlist visible to people. So make sure to read more about Spotify playlist creation and promotion.
3. Post updates on social media.
It’s easy to get lost when posting on social media. We recommend you to get a calendar specifically for social media posting. You can find lots of resources online that provide free and easy to follow guidelines for social media posting.
Love it or not but social medias are not going anywhere and it’s still one of the best tools to get new followers. People continue to search for new music, social media apps continue to deliver suggested content to it’s users. It’s great to be very creative with posting but don’t get too distracted by quality. The major goal here is consistency. 100 views 3 times a week is much better than 1000 views every 6 months. You need quality fans over quantity. So don’t fall for a cheap advertisement that promise you to bring 10,000 followers for $50. Those 10,000 will bring you nothing and it will be noticeable. Make sure to post regularly and something that you like yourself. In that case it will be easier to get content and you will like the process as well.
4. Paid promotions.
Thanks to technologies, you can simply pay to promote your music on literally any social media or music platform these days. It’s simple (well, you still need some budget for it) and quite effective way to get new followers. Don’t worry, this does not cost thousands, especially if you’re getting help of professionals. This marketing strategy for musicians works so well that you will start getting followers immediately. Obviously, it takes a few days for advertising campaign to get going but you will see results in literally 2-3 days. This is another effective way to get your booked show promoted. Simply use advertising to promote your show on relevant social media for relevant users and you will get ticket sales through the roof!
5. Get live shows.
Old and proven method that works every time. No matter size of the crowd, you will always get a few people that will join your other followers. You might have a few thousands people on your social media but it means nothing if they live in different countries or just bots. Live shows always beat every other way of getting followers in terms of quality. Be prepared with creative and pretty merch, some cutouts with your name on them.
Definitely, this is one of most complicated routes to choose but you would need to get through it eventually. Make sure to read more about how to get going and how to get more booked for live shows. In the meantime you need to be prepared to deliver a solid show so make sure to practice it regularly.
Photo by Dan Senior on Unsplash