The holidays are right around the corner and if you have Christmas, Hanukkah, or any other festive holiday tunes, there’s a huge market for it on Spotify. Listeners are making holiday playlists and are steadily checking out new artists who have festive music up and running. If you’ve got holiday tunes, it’s time to get them out there and if you don’t, if you hurry, you can join in the venture using Spotify marketing ideas. If you miss out this year, plan early for next season. The holidays don’t disappoint where music opportunities are concerned.
About Spotify
Spotify is a goldmine for musicians. There are over 365 million active monthly Spotify users, more than 165 million have a paid subscription to the platform. Thirty-six percent of the world’s streaming market is owned by Spotify. To top it off, listeners spend an average of 25 hours listening to Spotify tunes each month.
Holiday Music is Trending on Spotify
There are many Spotify Christmas collections to choose from that have huge followings. Listeners are crazy about the options and are typically game to try music from new artists simply because it’s holiday music and how can you go wrong?
How to Get Music on Spotify
There are numerous ways to get your music on Spotify. First, you’ll need to create an account and follow the instructions for the mode you are wanting to use. You’ll find several options and can use all of them.
The most optimal way is to hire a Spotify music marketing, like Nela Records so you don’t have to spend time away from your music to tend to marketing. We continually create new ways to draw attention to your releases. Implementing proven cutting-edge strategies to generate shares and likes for your song is another strategy. Composing blogs and pitch your music along with running email marketing campaigns is a good method to generate followers.
Why Holiday Music?
Holiday music has pulled on heartstrings throughout the ages. From melancholy tunes like “Silent Night” and “Oh, Come All Ye Faithful” to joyous, faster paced songs like “Deck the Halls”, “Frosty the Snowman”, and “The Dreidel Song”, festive holiday music is always at hit before and during the season.
As with the entire year-round, thinking outside the box is what sets great musicians apart from good ones. If you aren’t the creative type, hire a team that specializes in unique music marketing.
Being different will set you apart and thinking of new ways to promote your holiday music is no exception. Some awesome opportunities to consider are:
Holiday movie music
Marketing CDs, albums, and downloads of your holiday music
Christmas, Hanukkah, and New Year commercials
Selling the rights to use your holiday music for slideshows, YouTubes, etc.
Selling holiday merchandise
Holiday Hayday
Spotify is the ideal platform to market your Christmas and other holiday tunes. With Spotify Holiday Music you can:
Earn royalties
Get more streams and plays
Increase your fanbase
Promote your brand
Pitch your holiday playlist
Christmas soundtracks
Soundtracks often tell a story with music that is linked to a central them. You might be surprised to find how many listeners will purchase soundtrack music when it comes to the holidays.
Christmas videos
Videos on Spotify get lots of views so be sure to get some on there. Do be certain to make them high-quality so your music brand identity gets a thumbs up. You can showcase your solo act or your band or have actors and actresses in the video. Even behind the scenes footage is awesome because fans love a touch of reality.
Don’t forget to plug your music other ways that simply having it up on Spotify playlists. Blog about your music and use SEO keywords so you get top ranking when someone googles holiday music.
Be sure to have plenty of photos promoting your holiday music too. Tag the images and write in SEO rich descriptions. Have clickable links that go from the photos to your site or Spotify page so your viewers can easily make a purchase from you.
Merchandise for the Holidays
During the holiday season, more products are sold than any other time of year. Offer CDs, albums, digital downloads, and any other form of music you can. Also, consider adding music merchandise like T-shirts, tumblers, hoodies, caps, beanies, coffee cups, and stickers with your brand on them. You may also want to have some holiday merchandise made up with your brand on them or that specifically has you holiday music pictured.
If you don’t have an avenue for having merchandise made up, look around. You’ll find lots of local options and online services too. If you plan to really stock up, order now. The more you order, the longer it will take to receive the goods.
Spotify Music Marketing Opportunities
Whether it’s to take advantage of the hot demand for holiday music or to utilize the platform throughout the year, Spotify music marketing makes perfect sense. After entering the scene, you should start seeing engagement within a few days.
Outstanding Spotify Marketing
To find out more, check out Nela Records’s Spotify Promotions.