One glimpse at a Musician’s Facebook Page and it’s easy to see if it’s well-tended or ignored. If you’re going to have an Artist Page, make sure to make it awesome and keep it that way to help you with Facebook marketing. Remember, it’s a direct reflection on you.
Top Tips for Keeping Up Your Facebook Artist Page
Ensuring your page is in tip-top shape isn’t difficult but it does take effort. The time you put into it will show though and your fans and followers will take note. Some ways you can make sure it’s outstanding is to:
- Do your homework. Take a look around at other musician’s Facebook pages. Check out large international musicians and small independent ones as well. What are they doing that you aren’t? Find musicians in your genre that are as close to your caliber as possible. What ideas can you glean? Don’t forget your competitor’s pages because those are ultimately the most important. You’ll want to make sure your page is better than any others you look at. If you have trouble leveling up, seek the help of a Facebook music marketing agency. It’s worth the money.
- Network. One of the best strategies for musicians, especially on Facebook, is to network. You know the adage, “If you can’t beat ‘em, join ‘em.” The truth of the matter is that there’s always room in the music business for good, healthy networking because fans listen to a variety of favorite artists and favorite tunes so you have nothing to lose. Those you partner with will play and promote your muic while you play and promote theirs. You might be surprised how often you’ll get a good gig due to networking or collaborating. Some bands turn down an offer or a gig because they’re unavailable or uninterested but pass the job your way. When you do the same, your Facebook music marketing strategy comes full circle.
- Ensure your URL is professional. Facebook lets you use your own URL. You can register your musician or band name and if it’s taken, you can add something to it such as US or UK so that it’s unique. It is best to have a name that is totally original, however. Do take advantage of the URL allowance so you put off a professional air.
- Use powerful header and profile images. When someone goes onto your page, you have mere seconds to impress them. The brain recognizes images before print so be sure to WOW your audience with fantastic images for your header and profile.
- Secure your brand name. You want your brand name to set you apart from the noise. If you don’t secure your band brand name, there’s a good chance someone else will take it too – on purpose or by accident. That spells trouble because it will confuse your fans and could lead to legal problems if the other guys legalize the name before you do. To secure your name on Facebook, follow the link to the platorm. Click on the button that says “Artist, Band, or Public Figure”. Select the correct title description. Enter your artist or band name. Agree to the Terms of Service and you’re in.
- Sync in. You have the option to sync your social media together such as Facebook, Twitter, Instagram, and Spotify. You can set it up to where all your posts show across all of your platforms if you wish to. You’ll want to carefully consider this option because it may be a great fit for you…or not. You don’t want to burn your viewers out on each thing you post but if you have fans that are isolated to each one for the most part, you might want to sync them. An alternative is to post on Facebook and add hashtags to include Twitter.
- Carry a consistent message. Be sure to carry your band’s identity wherever you go. If your music represents something, let it be consistent. By doing so, your audience will get to know you better and will trust and respect you. Let your heartbeat bleed through in every song, blog, and photo. Your fans will love that you stand for something and are proud to let it be known.
- Get to know your audience. Take the time to engage with your audience. Take polls. Ask what they like and dislike about your music and your site. The more you know your audience, the better you can treat them. Consider using Facebook Insights so you can track your audience to see where they come from and other analytics about them. Put it to good use. If your audience is mostly from the West Coast, you might give a shout out to them or acknowledge the fact at some point. Fans love recognition.
- Creative content. Facebook is the perfect place to post content such as posts, blogs, and articles. You can put what you want on your page but you can also link to your website. Photos and videos are creative content your site should never be without. Be sure to keep the look new and lively.
- Update! Update! Update! Make it a point to go onto your site at least once per week to change something…anything. There will be things that constantly need to be updated but even if there’s not, change something anyway. You want your Artist Page to feel homey, not like you’re rarely there. Sweep it out and keep it fresh.
Reflect on Your Reflection
It’s a good idea to always keep in mind how your Facebook Artist Page reflects on you – positively or negatively. The more thought you give to that fact, the more likely you will be to give your page the time and attention it deserves.
If you don’t have the skills or the extra time to properly tend to your page, turn to a Facebook Marketing Agency that will do all of the above and more. They will keep your page interesting and engaging which will entice your fans to keep coming back. And that is what it’s all about.
Need a Facebook manager? Check out Nela Records – musicians marketing musicians.