The music industry is oversaturated and extremely competitive. To be successful, you have to get creative…really creative. Social media is a godsend for music marketing, especially Spotify with 422 million users and 182 million paid subscribers. Here is what’s trending for Spotify viral marketing ideas.
Wrap Your Head Around This…Spotify Wrapped
There are several marketing avenues on the Spotify platform that give artists a lot of room to use their imaginations in order to grow their audience. Spotify Wrapped is one of the best. Spotify Wrapped is a viral marketing campaign Spotify launched in 2016 that just keeps getting better. Within the program, data about each user’s activity and behavior on Spotify is compiled on an annual basis such as their favorite music genres, their top tunes, and the five musicians they have listened to the most.
After Spotify Wrapped was released, valuable information began to surface. Drake was the most streamed artist and Hip-Hop won for the most popular genre. Not only has the program become an extremely useful marketing tool, but it’s also prompted musicians to share their information online every year.
In any given day, around 2 million searches are conducted on Spotify Wrapped. That should tell you something! Spotify marketing is a gold mine.
Wrapping it Up
Spotify Wrapped is successful because it reveals what the audience is interested in. That is what marketing is all about. You can take out all the ads you want on all the hot social media platforms but if you aren’t hitting home with people, you’re striking out.
Viral as a Vision
The idea of Spotify viral marketing, especially music marketing, is to stir up a buzz. You want to get your audience talking – preferably about you and your music but if not, anything will do.
You know when you’ve grabbed the public’s attention when you go viral and going viral is the ultimate goal for a musician.
There’s no rhyme or reason to going viral. It’s something unpredictable that just happens. One thing is certain though, if you don’t put yourself out there, you don’t stand a chance at it.
Going Viral with Mememania
Another feature Spotify has is something practically everyone loves – humor. And the humor comes in a short, simple package called memes. A meme is an image, text, or image that is usually funny and typically carries some type of subliminal message. Good memes are spread throughout a platform, like Spotify, by sharing. Great memes are shared so much they spread like wildfire which is called “going viral”.
The Message Behind Spotify’s Meme Campaign
Active in 79 countries and bringing in over 10 million dollars a year, obviously, Spotify is doing something right. Helping artists make it on the platform is of utmost importance because without the musicians, Spotify wouldn’t be what it is today.
To enable artists to better promote themselves, Spotify has zeroed in on the fact that people love humor – and memes. One of their latest campaigns features ads that highlight playlist posters that look and act a lot like internet memes.
Meme ads are the brainchild of a group of global creates on Spotify. Much research went into the undertaking. Beneath the surface is a little psychology – the art of neuroselling. Neurosales is the science behind marketing that uses knowledge about the brain to target desirable actions (like buying).
Past the psychological aspect, Spotify has a reputation to live up to. The point of the ad campaign is to prove that Spotify has tunes and a playlist for all moods. Our taste in music directly reflects our mood and the memes are intentionally created to say exactly that but in a humorous way.
Meme ads are highly relatable too. That’s the beauty in them. Viewers don’t want to feel like victims of marketing, subject to boring advertisements. But when you get them in the funny bone, you’ve got them right where it counts and it’s a win-win.
Not all meme ads are funny. Some just creatively put into words what we think or feel. One popular meme message was about how a break-up was musical and all was fine…but the song it represented was a sad love song. Don’t we all hide our feelings sometimes? It becomes almost humorous when the truth is revealed through a meme. Above all – it’s relevant and relatable, two of the most valued characteristics involved in reaching users.
Making a Meme a Hit on Spotify
Now that you know all about the opportunity of going viral that awaits you by creating a Spotify meme, you’re probably wondering how to make it happen. Here are some suggestions:
1. Jot down all the music you have and brainstorm what subjects represent each one.
For example, if you have a tune about going to a bar and meeting someone, you might focus on new love. Or you might go with the lengths people go to in order to beat being lonely. Whatever message is in your music, write down key points to toss around.
2. Be conscious of memes-building at all times.
When you’re driving down the road, be thinking of ideas. When you talk to other people or listen to conversations, be meme-aware. Even when you close your eyes at night, keep meme ideas in the forefront of your thoughts. You’ll be surprised how quickly your brain will automatically start coming up with funny quips and innovative ideas.
3. Utilize Spotify Wrapped information as fuel for your fire.
If your report shows most of your listeners are female, target your meme ads to females. Go even further to find out what behaviors, habits, likes, and dislikes they have. Which of your tunes are the most popular on Spotify? Blend the information you glean into a successful marketing package – a meme.
4. Look to the pros for help.
Not all music artists are humorous and certainly not all of them are writers. You may not even have time to divert any attention away from you music or may have no desire to. That’s when it’s wise to turn to the experts, music marketers who specialize in being clever, funny, or punny. Don’t worry about the financial end. Spotify viral marketing success pays off. It will be well-worth your investment.
Go For the Gold
Imagine creating a meme that was so powerful, it spread to hundreds, maybe thousands, of users who would otherwise never know your name much less hear your music. Because of one funny cartoon or a quick clip meme video, you suddenly were able to share your music with the world. Don’t laugh. It could happen and does happen…all the time. So…why not go for it?