Facebook is, hands down, the ultimate platform for musicians to showcase and market on. There’s nothing terribly difficult about using Facebook, but sometimes it’s the simple things that are complicated. This definitive guide will not only line out the steps for Facebook but will also help you utilize its features to the fullest. Facebook artist page is one of the most effective tools for an indie musician.
Why You Need a Musician Page on Facebook
Every musician needs a page on Facebook. Although it may sound cliché, the bottom line is everyone is doing it and if you don’t, you’ll be left behind. From bands of all genres to music agents and producers, anyone who’s anyone in the music industry has a dedicated Artist Page.
When someone searches your name on Facebook, it’s imperative that they find an Artist Page. It’s not just a good idea anymore, it’s expected.
Don’t worry. There are tons of benefits to having one so you might as well find out how to set it all up. And by the way there’s another great reason to take advantage of the exposure of Facebook…IT’S FREE!
Getting Started on Your Facebook Artist Page
Setting up your Facebook Artist Page is a cinch but it helps to have the steps all laid out so follow these instructions to make sure you don’t miss anything.
- Log In. Be sure you are on a desktop or laptop, not your mobile device.
- Add Artist Page Info. Go to your personal page and from there, create your Artist Page by giving the required information.
- Add a Statement. Don’t forget to add a sentence or two about you as a musician and/or the band.
- Add Photos. Viewers LOVE photos so don’t neglect to put plenty on.
- Go Live! With one click, you are LIVE!
Plenty of Perks for Having an Artist Page
With 1.59 billion daily users on Facebook, the opportunities it presents are astronomical. Benefits of using the platform for socializing and for advertising are too good to pass up.
All the Buttons and Whistles
To make the most of your Facebook Artist Page, you’ll want to take advantage of all the extras. Doing so will help you maximize your viewer engagement and will also increase the likelihood of driving end results such as music downloads, merchandise and ticket sales, etc.
Call to Action Buttons
Near the top part of your page, you will see the option to add a button. You can customize a call to action so your visitors can buy, download, join, or whatever goal you have in mind. It might be a little hasty to greet your gusts with a “buy now” button so you may want to consider easing them in by making the button lead to your website or best video. Then…reel them in.
Get Promoted
If you don’t have a Facebook music marketing agent, get one. You will reap the rewards a thousand times over. Your agent will help you maximize your Facebook experience.
Creative Content
Adding written content that informs and/or entertains is always good business because it gives your viewers something for nothing and they appreciate things like that. The same is true with photos and don’t discount the value of behind-the-scenes peeks.
Don’t Leave Out Your “About”
Fans live when you get personal so make sure to complete your “About” section and give some out-of-the-box bio information about yourself to connect with your readers.
Music Videos
As a musician, it would be a shame not to have some stellar music videos on your Artist page. Go all out and have at least one professionally done. Your fans are worth the little expense and the extra effort.
Invitations
Send your fans, friends, and family invitations to your page.
Update
Keep the content and information on your page fresh and up to date.
Ready, Go!
Now that you have your Artist Page up and in tune, it’s time to optimize the experience. If you’re in need of a Facebook marketer, be sure to check out Nela Records where musicians market musicians.