You’re probably spending lots of resources on getting right sound and best production for your song. Getting a new gear, tools, renting a studio. But these days it will all go to waste if your listeners can not find you online. Like it or not, musician need to be creative not only in music but improve their marketing skills as well. One of the best things to do is to learn about SEO strategies for musicians.

Here at NELA Records we’re committed for the best results for the musicians. That’s why we wanted to share a few tips and tricks that we use for our clients.

How to get more visibility for your music?

There are a few options that you can use to get more clicks and listeners. However, some are more difficult to implement than others. We will go through all of them and you can research further if you think you can DIY this method.

Get consistent.

It’s a major rule for online presence and also the most simple one. You need to stick to your brand, images and name. Even slight changes in name like adding a middle name can cause a confusion for search engine like Google. For example, your stage name is Pasta. But if all of a sudden you decide to use Pa$ta then you will be a completely different person for a search engine. So whatever you choose, consistency is the key. Also think about your branding. What kind of font are you going to use? Do you have a logo? All these things help Google to learn more about you and provide listeners with up to date information about your music.

So make sure you’re using the same design, name and brand overall. Make sure you will get same name for social media profiles or you can add any variation of “music” or “official” and your name is taken already.

Create your website.

Same as with social media, make sure your domain name will contain your name. It can be as simple as you’d like, even a one-page website will deliver great visibility if constructed correctly. Even if you’re not tech savvy, a website for musician won’t cost you a lot and definitely a staple of SEO strategies for musicians. Make sure that your website has links to all your social media, streaming platforms, Youtube and other relevant sources and vice versa.

Be active on social media.

As we all know, consistency is the key. Getting 10 new followers a month will get you 240 new fans in a year. Obviously, you will get more followers in 2 years simply because social media algorithms will recommend you to other users if there will be constant activity on your profiles. A social media schedule is very useful to keep track of your posts and will help you to track content creation and engagement.

Track analytics.

It sounds boring but it will actually give you a real data about activities on your website and social media. To get more followers and listeners, as well as concert audience, you need to know who are your current followers. You might need to connect your website to Google Analytics and social media apps usually provide their own data on people engagement. Then you will be able to gather information on where your followers are located, what is their favorite music, their age and so on. Then you will be able to use this information to create audience-specific ads and target similar people.

 

Further SEO strategies for musicians.

This might be complicated for a single person to handle, so at NELA Records we are always there to help you. Just let us know how we can help! There are many other things that needs to be used in order to get best results – meta tags, keyword research, website optimization and so on. You would need to get a specific course to get this all done and it can be overwhelming. That’s why we’re committed to help musicians to get their music to a real listeners and help them to get more traffic from the day one.

 

Photo by Haley Powers on Unsplash