Social media is the go-to for most musicians these days. While you may be tempted to think that having a Facebook home page or an Instagram account is enough to boost your band or you solo act, statistics prove that’s not true.
Here are five solid reasons why every musician needs a website.
1. Credibility
If you’ve ever asked a business for their website address only to hear, “I don’t have one”, then you know – not having a website just isn’t good business. Whether you are an established artists or an up-and-coming musician, a website tells your listeners and your die-hard fans that you are legit. It provides basic information about you and additional details too. It’s not just that having a website is great, it’s that not having one sends a negative message.
A devoted music website shows you are serious about what you do. It serves as a homebase for you and for your fans. It gives you the chance to secure your spot in the music world complete with a bio, pictures, articles, and your music and music videos.
2. Visibility
A website is key to being visible in a music world where you can easily become lost. By having effective keyword use and SEO optimization, you can even get noticed unintentionally by someone searching for a certain type of song or artist in a specific genre.
Perhaps a user is looking for a new band from the Midwest that has an album out and you just happen to fit that bill. You’ve attracted a user who you have a chance to convert into a fan. Sure, they might have ended up on your social media page. But you wouldn’t have the same opportunity to grab their attention as you do on your own devoted website where you can impress them with pages of stories, images, and even songs and music videos.
Another scenario is when a listener hears your music and likes it, they want to know more about you. They search online and if your website pops up, you have the chance to further impress them. If your site lures them in, you have a new fan.
3. Brand Identity
Your website is the ultimate place to tell your brand story. You have unlimited space to bring your story to life through written content, images, music, and more. Your choice of fonts, color palette, and everything else you use on your site will give your brand character so your audience can get to know what you’re all about. Certain colors represent certain moods.
The same is true with sizes and types of fonts. The images you use and how and where you use them also invoke impressions of who you are and what you’re about.
Professional music marketing managers know the importance of a website. They are able to design a page that showcases your work and brings your brands character to light. Much of the creation of a brand identity centers around neurosales.
When creatively crafted, a website immerses fans in your music and in you. When you think of it that way, you’ve got to wonder why on earth any musician wouldn’t have a website.
4. Engagement
Once a reader is on your page, and you have captured their attention, the goal is to keep them there by engaging with them. A website is an invaluable tool that enables you to transmit your message in creative ways so experiences a connection with you. Innovative websites draw readers in and keep them there by emotionally involving them via a personal connection.
By interacting with you and other readers, before they know it, they are listening to your music. That’s when you can sell them your songs and your merchandise as well. They are also likely to tell their friends about you and share your music with them.
5. Conversion
Conversion rate is the ratio of visitors you have to your site to the number of people who download your music and/or purchase your merchandise. Conversion basically equals the revenue your site brings in or desired action which could be downloading your music, purchasing a T-shirt, or attending a performance.
A website presents the opportunity for a sales pitch and the chance for your reader to convert into a sale from visitors you already have frequenting your site and from new visitors you attract to your site by various means such as keyword optimization and clicking from a social site. Professional writers are able to optimize your content for the best results et two people buying your music for every 100 visitors to your site to lure them there and great content on your site increases the chance of conversion. A of money you make from each visitor and now have a 2% conversion rate.
The Many Faces of Your Website
If you want to elevate your music career, you’ll create and maintain an excellent, optimized, innovative website. Whether you get a professional to do the service for you or do it yourself, it is a chance to attract, impress, engage, and convert users. It’s a place you can invite your audience to visit with you, play with you, and buy from you. In short, it’s your homebase, your playground, and your store. Your website is a powerful place.
Don’t miss out on the opportunities that await you through having a music website. If you aren’t a website developer, it’s a good idea to hire someone who is. You can have the service done as a one-time effort or hire a professional service to manage your site in which case they will create and post regular blogs and occasionally add relevant, SEO optimized informational and interesting articles. Ideally, your site is a place to sell your music and merchandise and to announce shows and tours.
Your website is a digital representation of a brick-and-mortar location with no limits on who can visit or what