If you want to effectively market your music in 2022, you’ll have to get creative because it’s outside the box music marketing strategies that are trending and reeling in results.
With the growing popularity of streaming, fewer people are buying digital music. If you want to generate an income through your music, finding new avenues is a must.
It’s helpful to have some tried and true strategic suggestions so you don’t waste your time with total trial and error. Some of the best ideas we’ve found include:
Connections
Today’s marketing is all about connecting to your audience. Your listeners want to feel like they are a part of what you’re doing and that they matter. Involving them through polls and questionnaires is one way to achieve a connection. For engagement, providing great music, creative clips (Reels), and interesting and informative content works wonders.
Merchandise
Having merchandise available is a great marketing move. The more your fans connect to you and your music, the faster your merchandise will move. T-shirts, caps, tumblers, and stickers are among the top rated music merchandise.
Subscriptions
One of the most effective music marketing strategies is to implement subscriptions. In turn for a small fee, you can provide them with inspirational material or information on your music, or exclusive music. By subscribing, your listeners become members of your Facebook endeavor and will feel included.
Live Video Feeds
fans that can’t make it to your show, live video feeds are a way to connect them at a distance. You can charge a small fee for each feed or if you have subscribers, members could be given access.
Reality Clips
Why not involve your fans on the reality of the daily life of a musician. One day you can take them to the recording studio for a session and the next, let them see where you life. From bloopers to serious stuff, film whatever come your way and post it on your site. Learning more about you will make your followers will love you even more.
#Hashtags
Don’t forget to hashtag when you post so it draws attention. Study up on ways to tag the most relevant, most popular, related phrases because as people conduct searches for those keywords, your content will come up.
Creative Content
Creating written content is like having a goldmine on your site if you know how to play it right. Articles, blogs, and listicles are excellent forms of written content where you can engage, inform, and entertain on your website. You can also write press releases and other pieces of content on other places besides your own site.
Early Releases
When you are releasing new music, let your members have access to being the first to hear it. Or offer early release privileges to a paying audience. Encourage them to give feedback to get a buzz stirred up.
Spotify for Artists
Spotify for Artists is a platform where you control your own destiny. Manage your artist profile, pitch music to playlist editors, promote your music, and keep tabs of how many songs were streamed and other audience statistics. You can find out the complete instructions by going to the Spotify Help Center.
Interaction
It’s important to respond when your listeners engage on your sites. If you fail to interact with them, you risk offending those you are dependent on for your music career – your fans and followers.
Influencer Marketing
Building a network is one of the smartest things you can do to market your music. Hook up with other well-known artists that share your music genre. For more ideas, check out Facebook or Instagram groups for artists.
Blogs
A musician blog is a informational publication or discussion piece that consists of informal, diary-style content. Your audience will appreciate hearing from you through regular blogs. Subject for consideration include inside information about most anything from the backstory about lyrics in your songs to “how to” pieces. Guest blogs are great too so do a little networking and find places on other musician’s sites or pages to share your content.
Spacing it Out
The trickle effect works well for music marketing. Get your listeners hyped up with anticipation when you have an upcoming performance or new release. Give them information in bits and pieces prior to the event to build curiosity and suspense.
The Magic Formulation
Experts in music marketing for 2022 agree that the best method for content division is 70/20/10. Seventy percent of the content you share with the world should be related to your music and your music brand. That includes sharing your videos, songs, photos, artwork, and anything else that’s relevant to your music. Twenty percent of your sharable content should be about the artists that inspire you and help make you who you are or who have played a significant part of you getting where you are. The final 10% is reserved for self-promotion. This keeps you from promoting too much which is a turn off but also reminds you to promote some because if you don’t, your career won’t go very far.
Going by this strategy will help you keep your content in balance so implement it when possible across all the platforms you are active on.
Hiring a Marketing Manager
There’s no shame when you don’t know how to market or if you don’t have time or desire. Simply hire a marketing manager who specializes in music marketing strategies.
Make This Year the Best Year
Marketing your music is imperative. Without effective marketing, no one will you’re your music exists. Properly promoting your music can skyrocket your career as a music artist.
Music marketing is ever-changing and that’s a good thing. As musicians, we’d get bored if it was always the same and so would our fans. Keeping up with the latest trends and best strategies keeps us on our toes and encourages us to become all we can be in the marketing realm and in all other facets of our lives.