Brand and fan engagement is the lifeline to attracting and keeping music fans. Marketing experts agree that you have mere seconds to capture the attention of your audience and when you do, the pressure is on to keep it. That can only be accomplished through engagement. What is Music Fan Engagement? Fan engagement is the …
As a musician, there’s nothing more exciting than the day your new release comes out. You’ve poured all you are into your music and now it’s finally available for the public to enjoy. It’s time to celebrate and to get the word out. Here are some things you can do to help your release day …
Are you wanting to develop strategic ways to engage your listeners and advance audience segments? Spotify Marquee is giving artists the unique opportunity to do exactly that. Learning how to utilize Spotify Marquee strategy is a godsend for musician marketing in all genres. A Little About Spotify Spotify is the leading audio streaming service in …
Top Ways to Amplify Your New Release Through Spotify Marquee Strategy Read More »
If you want to effectively market your music in 2022, you’ll have to get creative because it’s outside the box music marketing strategies that are trending and reeling in results. With the growing popularity of streaming, fewer people are buying digital music. If you want to generate an income through your music, finding new avenues …
With thousands of musicians rocking Facebook, you have to stand out from the noise if you want to get noticed. Having a strong brand identity for your band sets you apart from the rest so you are easily recognized and remembered. Without creating and reinforcing a clearly defined brand identity, you might as well not …
Discovering and Defining Your Brand Identity on Facebook Read More »
If you want to grow your music fan engagement (and…who doesn’t?), adding Spotify Canvas to your tracks can help improve your Spotify performance. That means you should get more followers, more streams, and more engagement than ever before. Sound good? What is Spotify As a musician, you are probably already familiar with Spotify – a …
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Facebook is a mecca for musicians to market their music and their wares. With more than 2 billion active monthly users, it’s the largest social media platform in the world. Facebook Pixel, also known as Meta Pixel, is a code you can put on your website that reveals the actions visitors are taking on your …
If you’re a musician, you need a marketing plan. It’s a simple as that. Finding a customized, successful plan takes a little knowledge and requires some effort, but it’s well worth the results. Here are seven steps that will help you create a music marketing plan that will rock your world…and your music career: 1. …
If you’re a musician looking to supplement your income, why not become a music therapist? Music therapy combines the love and knowledge of music with psychology to offer treatment to help transform people’s lives. It also offers musicians a lucrative second income. According to the Bureau of Labor Statistics, 90.7% of all music artists are …
The music world never slows down. Just when you think you’ve got it figured out, it turns upside down. Music marketing reflects the music industry so you can imagine how often ebbs and flows. Even if you have an outstanding music marketer, it’s important to keep up with current trends. What platforms are driving the …
Staying in Tune: The Ever-Changing World of Music Marketing Read More »