Spotify is a unique music streaming platform that enables listeners to generate their favorite tunes and genres and helps artists market their music. With 422 million users and a whopping 182 million subscribers to the paid version, Spotify rules the streaming music scene and it’s a good idea to learn more about Spotify music marketing.
How Does Spotify Work for Musicians?
Spotify is different from other streaming platforms, like YouTube, Deezer, and Apple. It is equally rooting for the musician as well as the music listener. Nowhere else can you find the type of services offered as you can on Spotify music marketing.
Seven of the Best Ways to Market on Shopify
There are many strategies to marketing on Spotify, all which give you the ability to be in charge. According to where you are in your career and how you want to approach marketing, you’ll have choices right from the start.
Seven excellent strategies include:
Setting up shop
You’ll need to sign up for an account and get it verified. Don’t just create it and sit on it though. Be sure to register for Spotify for Artists. Make your spot on Spotify creative and attractive so listeners will want to know more about you. Visit your profile regularly to make improvements and to become as familiar as possible with your account and the Spotify program. Once you are verified, Spotify will put your music into a random playlist.
Toot your own horn
Get the word out to your friends, followers, and fans that you have a Spotify account. Be sure to ask them to follow you and to share and to make suggestions to their friends to follow you too. This is how it all gets started because they tell a friend, and they tell a friend, and…
Get in the rhythm…the algorithm
Once you begin to get listeners and activity on your site, you’ll have more monthly listeners which will prompt the algorithm within the Spotify program to play your music more often. It will also begin to recommend your music to listeners and that is when things can really begin to soar in your favor.
Go international
There are many values in going international with your music. You’ll be able to attract an entirely new audience. It is very budget-friendly as well.
Be consistent
Uploading your music on a regular basis will help you get played more. It will also get you noticed. Keep it fresh so your fans don’t get bored. Also be consistent with your brand identity. Your branding will help establish continuity which is something people love because it feels familiar. If your music represents a cause, such as saving the world, don’t flip over to something entirely different as it may confuse your fans.
Collaborate
It is rare for anyone to make it in the music industry who doesn’t collaborate. It can happen. But…not often. Spotify is a great place to rub shoulders with famous artists and to work with artists of all stages.
Buy those plays
There are many Spotify marketing avenues that are free of charge but don’t neglect to invest a little to further your organic reach. You can buy plays from Spotify that can send your music to the top.
Some great things to look into inside Spotify are:
Marquee
Marquee is a sponsored recommendation (full screen) suggestion for new releases on Spotify Free and on Premium for those who have expressed interest in receiving such notifications. Listeners who click on a Marquee are guided to a new release.
By setting up on Marquee, you are able to get listens from those who would not otherwise even know about you. They are able to focus on your music since they are presented with it in a non-intrusive manner. It’s a great way to attract new listeners and grow your following audience.
There are many ways to build your fan-based audience on Spotify since it is a platform users go on to listen to music. While Facebook also has some good setups for musicians, people go on Facebook to do many things. Music is just one of them. On Spotify however, you know the goal of users is to hear music.
Spotify for Artists
It all begins with Spotify for Artists. That’s where musicians are able to take control of what goes on with their tunes. You are able to manage your profile, pitch music to the playlist editors, promote your music, and see your metrics like stream counts, demographics, and so forth.
Within the Spotify marketing program, you can choose a focus area. You’ll have a multitude of tools to work with, many are free. You’ll also get recommendations, resources, and everything else you need to get rolling.
Spotify Ads
Spotify Ads help many newcomers launch their music career. They also help established artists grow their following. Spotify ads are all-audio and are played for a maximum of 30 seconds between songs. A branded image accompanies the audio where the artist’s album cover is shown when a song is playing. Sponsored ads are an excellent way to promote your music and your image.
Video Marketing
Music videos are huge on Spotify. Make outstanding ones or have them created professionally and use them wherever you can. Spotify users love them.
Monotonizing
Monotonizing across all Spotify platforms is the ultimate method to marketing on Spotify. Of course, it can take up some time and take a bit of know-how. If you are up for the challenge, jump in. Thousands of other music artists have and are now way more successful than they were.
If you don’t feel comfortable using all the Spotify marketing strategies, the best advice is to employ the help of an expert music marketing agency that specializes in Spotify. It will be an investment you won’t regret.
You’ve Got the Power
Whether you are putting together your own agenda or hiring an expert music marketing agency, with Spotify, you’ve got the power to make great things happen. Why? Because Spotify has made the choice not only to let you, but to assist you along the way too. Spotify is a golden opportunity for musicians who want to make it,
Looking for a music marketing agency? Be sure to check out Nela Records where musicians market musicians. Simply…genius!