Facebook is currently the largest social media network with 3.5 billion users worldwide making it a powerful platform for music marketing in 2022. In fact, most successful artists find it so effective, they heavily rely on it for promoting music, driving traffic, and so much more. The influence Facebook’s platform can have on your music marketing is incredible.

How Facebook Marketing Can Change Your Outcome

Think of the money you’ve poured into advertising that doesn’t work. Investing just a small portion of those funds in a Facebook strategy can bring the results you’re looking for. Here are a few of the ways Facebook marketing can benefit your music management:

More targeted audience.

One of the biggest problems with not targeting your audience is that you pay to reach people that are not good candidates to market your music to. Some are in foreign countries. Some are not the age that is most likely to listen to your tunes. Others may not even be interested in any music at all. Facebook has literally hundreds of ad demographic and targeting options. By utilizing Facebook’s resources, you can zero-in on your selective audience according to geographic location, age, gender, income level, music genre preference, engagement tendencies, online habits, and so much more.

Network with both B2B and B2C businesses.

Networking is a lifeline in the extremely competitive music industry. Who you know can help you get where you want to go. Furthermore, you can do other things besides network like sell your music or your music services to businesses or individuals you encounter through business connections on Facebook like business representatives, company executives, and other professionals. For instance, you might meet a a music industry attorney through an engagement on your site. He or she might by your music, attend your concert, or purchase your merchandise. You might turn to him or her when you need legal counsel. Facebook is called social media for a reason…relationships are born and cultivated on the platform.

Access to multimodal targeting using full-funnel engagement targeting.

Facebook is a platform that completely caters to users on all levels of engagement. You can literally implement a plethora of marketing strategies at all phases of the funnel. The initial stage of attracting viewers can easily be accomplished through Facebook video ads, carousel ads, and sponsored stories while visuals and unique content service as ideal mid-level funnels. You call to action can even be on your website and not Facebook which is a mammoth advantage.

Borrowing from competitors is a thing.

Although you can’t directly target your competitors’ audience, you can in a round about way. Based on self-reported, shared information, you can locate an audience that your competitors target. You can actually bypass paying fees for the profiles that you’d have to pay for on other channels by building a custom user audience. While you may not have the time to do this method, it’s available and is something your music marketing manager can take advantage of.

You’ll have AdFormat varieties.

There are ten ad formats on Facebook which is more than any other social media platform. From videos and images to content consisting of text, you’ll have ample opportunity to showcase your brand and solicit your services or wares.

You can boost engagement.

If you agree to post other’s feed, you’ll rev up even more engagement and reap the benefits of being recognized as a personable, less business-like musician that users can identify with. This type of advertising is organic, so it won’t prompt users to react defensively.

Drive traffic right to your website.

You don’t have to sneak around when directing users to your website. If you advertise with compelling and relevant content, you’ll be able to take users off the platform straight to your site where you can complete the sell or whatever your end-of-the-line objective is.

You will never have to guess how your performance is going.

Facebook allows you to review a wide variety of useful metrics. You can check out engagements, conversions, revenue, and so much more. The actions even include what users do before and after they are on Facebook. Another huge bonus is that the performance results are real time and you simply can’t beat that.

Connect with your users and enjoy unlimited engagement.

One of the best things about Facebook is that you can engage as much as you want with users which helps you grow followers and take fans a step further to establish them as loyal fans. Facebook’s goal is to assist you in not only growing your fan base but in helping you keep your existing customers too.

Social signals confirm your stats.

With Facebook marketing, you’ll always have the assurance that you know what works and what doesn’t by the likes, shares, and comments and those come straight from your audience so there’s no possibility that the platform is manipulating the results.

There are some new things on Facebook to help you market your music such as reels. More than anything though, it’s the fact that the platform is consistent and keeps moving forward that is the biggest attraction. You don’t have to worry about things changing all the time. If something changes, it’s worth your time to learn about it whereas that is certainly not the case for some social media platforms that change like the wind but never seem to really improve.

Facebook is a godsend for musicians – no matter what you are marketing…or even if you are just wanting to get your name out there. If you aren’t comfortable promoting yourself through the ads, writing your own content, or coming up with visuals, reach out to a professional music marketer. The results are well-worth investing in and Facebook has the metrics available to prove it.