With thousands of musicians rocking Facebook, you have to stand out from the noise if you want to get noticed. Having a strong brand identity for your band sets you apart from the rest so you are easily recognized and remembered. Without creating and reinforcing a clearly defined brand identity, you might as well not even waste your time on Facebook.
What is Brand Identity?
Brand identity is a creative combination of all the elements that define the image you want to project as a musician. It consists of your name, a logo, colors, and font that represent your story, and even the style of the ads you place. In short, it’s the personality of your musical artwork.
Big Benefits of a Powerful Brand Identity
There is much to be gained through having a strong brand identity including:
Recognition
Your brand identity helps listeners initially discover you and then to find you again later on when they want to enjoy your music again.
Trust
Brand identity helps to establish trust because they become familiar with the consistency of your message and the values you present.
Loyalty
Brand identity plays a big role in converting listeners into loyal fans because it encourages them to relate to your brand.
Inventing and Implementing a Brand Identity on Facebook
Once your brand identity is created, defining it is the next step. Consistently presenting it to your audience over and over helps to embed it in their minds for conscious and subconscious recall. While identifying and defining your brand are important measures to take on other social media channels and, on your website, too,
Facebook is a unique platform. The way you market your brand should be customized especially for Facebook. What works on Instagram, Twitter, or your website may not necessarily be the best approach for Facebook marketing.
Below are some suggestions for establishing and marketing your brand specifically for Facebook:
Get to know Facebook.
Facebook has around 500,000 new users every day – that’s 6 brand new profiles set up every second. Take the time to read some articles about it – past and present. The more you learn about the platform, the better you’ll be able to utilize it.
Identify your FB audience.
Become familiar with your Facebook audience. It is highly likely those who like and follow your music on FB are different than anywhere else.
Knowing and understanding your target audience is crucial on Facebook. With 4 billion users on Facebook, you’ll want to focus on those you feel will get the most out of your music. Determining their demographics, likes and dislikes, and other character qualities, you can build a persona that caters to them.
Identify your brand, your story. What does your music stand for? Is it designed to have a happy-go-lucky theme to it or is it rebelling against evil in the world? While your songs are probably different from one another, if you analyze them, they are likely to carry a central theme or message. Whatever it is you wish to be known for is your identity – your story, your voice.
Just as you are getting to know your audience, your audience is trying to get to know you. By clearly identifying and defining your brand, you’ll establish a strong fan following.
Problem solve.
As you market your brand on Facebook, you’ll find you get response and engagement when you meet your listeners’ needs by helping them solve problems. You can do this through your posts or even through your music. Are you there for them when they’re lonely? Do you help your listeners change their moods or encourage them to be better individuals? Maybe your story and your music are about speaking out and being heard. Whatever your message is, seek to solve problems and you’ll go far.
Maintain consistency.
When your voice is constantly applied in the same fashion time after time, your listeners come to realize they can count on you. It’s important to be consistent not just on Facebook, but across the board on all your social media channels and through all of your platforms of online presence. Even your CD labels and album covers should accurately represent your message.
Initiate conversation.
Engaging your audience is key to achieving success. Show them you legitimately care about what they think and how they feel by involving them. Start conversations. Ask them questions. Acknowledge their opinions and base decisions you make upon their responses. When followers feel you value them, they’ll become loyal fans.
Neurosales.
Neurosales is the combination of psychology and scientific evidence about the brain that is associated with sales. It focuses on correctly and optimally connecting with consumers for a win-win. Implementing this method into your music marketing is ideal because it centers around giving those in your audience what they are looking for and in turn, fulfilling the goals you have for your brand such as stream downloads and concert ticket, album or merchandise sales.
Something for nothing.
One of the best ways to generate new leads and instill loyalty in fans is to do giveaways. For the price of a few contact details, users can receive a free gift such as a free download or perhaps an eBook.
Get creative.
The more you pay attention to what’s going on within Facebook and what your Facebook audience is doing or wanting, you’ll be able to creative some buzz on your page like building up an upcoming tour or album release. You’ll also want to participate in Facebook opportunities like Reels to earn your listers’ interest.
Conclusion
Discovering and defining your brand on Facebook isn’t difficult with the suggestions above. The more comfortable you get with it, the more successful you’ll be at it. Facebook is a marketplace that is too good for any musician to pass up and the more you know about it, the further you’ll go with it. If you don’t have the time or ability to market in Facebook, consider hiring a