Nela Records

Staying in Tune: The Ever-Changing World of Music Marketing

The music world never slows down. Just when you think you’ve got it figured out, it turns upside down. Music marketing reflects the music industry so you can imagine how often ebbs and flows.

Even if you have an outstanding music marketer, it’s important to keep up with current trends. What platforms are driving the best results? What new opportunities are opening up for exposing your tunes?

What’s New?

What worked last year probably won’t work this year. That’s alright though…as long as you’re keeping up.

Some of the most recent exciting changes include Spotify allowing artists to submit their own music on spaces such as Spotify Algorithmic Playlists. Facebook now has music shorts that are rocking the scene and YouTube shorts are phenomenal ways to get your songs heard too. Facebook is managing ads differently which is a plus if you are one of the ones who are adhering to the changes because you’ll stand out above those who aren’t.

Spotify for Artists

Spotify for Artists is one of the best ways to get into the Spotify music arena. If you or your music marketing team hasn’t gotten you on, it’s time to change that. Spotify is a prime space for artists to get recognized. Spotify for Artists is ideal because you can get really good exposure among the 365 million listeners who tune in per month.

With Spotify for Artists, you can create a profile and build your fan following. Link externally to your website or point of sale for your music. Since the platform is built for music artists, you’ll be able to get your tunes out there to various groups and playlists within the Spotify community. The process is simple once you or your manager know the ins and outs.

Social Media Ads and Boosts

You may not see the value in social media ads because if you’ve tried them, you may have not aced the challenge. It’s really best to hire a professional to tend to your social media ads and boosts because that’s an area that changes like the wind. The ads are effective if you understand how to work them though. You can target audiences and captivate their attention, ultimately ending in sales.

Social media ads are good for your fans but even better for reaching those who have never heard of you and might not ever hear of you if not for the ads. That’s worth thinking about.

Attachments

Interestingly, one of the main changes 2022 has brought to music marketing is that for music to go anywhere and be successful, it needs to be attached to something. Netflix, games, videos, TV all qualify as modes of attachments with music videos being the clear choice among musicians. Sync deals are becoming increasingly popular as well with musicians collaborating with movie and television directors and game producers too.

New methods of distribution are calling for more innovative creations so artis and professional marketers are pivoting towards new methods for both marketing and distribution. As with anything new in this realm, the changes are good for those who incorporate them and not so good for those who don’t.

Music Videos

Music videos are all the rage. While you may be experienced in getting your sound down to perfection, video technology may not be your thing. Producing high quality video is imperative in this day and age of music. If you aren’t up for it, find someone who is. You’ll be amazed at what an expert can do with your music video and your fans will be too.

Here’s a Tip

The pandemic was a nightmare for music artists, but it did bring about something positive – tipping. From TikTok paving the way for tipping to live stream concerts on other music platforms, the practice was hardily welcomed during the troubled times.

As we see it, tipping is here to stay. It would be a wise move to set it up in your own platforms and monetization plans where viewers can add a tip for a digital performance of any job well done.

Creating a Dynamite Website

As a music artist, chances are you already have a website. Websites serves as a homebase and a place to pitch and sell your music and merchandise. The catch is, these days, your website needs to be spectacular. From music videos creatively sprinkled about to font, color selections, and graphics that compliment the identity of your brand and bring out its charming personality.

You may have designed your own website back in the day. That’s great. Things were probably different then. You were strapped for cash and so much needed to be done to get your startup. Now, you may want to second think that decision. You can hire a web designing music marketing service to revamp your site. You’ll be amazed what new features have become available in the past few years. Your website is your stage…dance!

Music Marketing Service

Never before has there been such a need for professional music marketing than there is currently. The industry has advanced so far, it’s almost impossible for a musician to keep up and continue to play and produce music. On a good note, if you hire a great marketer, you’ll be bringing in more money which will pay for the services. Summed up, you’ll get to have your cake and eat it too.

Experiencing Music

A lot of emphasis is being placed on the experience of music these days and rightly so. Engaging your audience with the five senses and focusing on their emotions provides an experience, not just a listen.

Music has always been experienced – taking listeners back in time, to a safe place, or even bringing them to a point to feel sadness, happiness, or anger. It’s never gotten the attention it is getting now though. Perhaps it just took awhile to put a name on the emotional attachment we’ve always had with our tunes.

No Time Like the Present

It’s a must to keep up with the music industry when you are marketing your music and your merchandise. If you do…it will show. If you don’t…you can bet that will show too.