If you’re wanting your music to go viral (or at least to be heard), Spotify’s Algorithmic Playlist might be your ticket. Undiscovered artists have more chance of breaking into the streaming music scene on the Algorithmic Playlist than most other platforms – especially when following these simple hacks.
Spotify Algorithmic Playlists Explained
Where Apple Music runs from an in-house playlisting setup, Spotify’s Algorithmic Playlists are more newcomer friendly. Apple Music is centralized – controlled by editors. It can also be complicated. If you’re not a favorite of the “powers that be”…good luck.
Spotify’s Algorithmic Playlists, on the other hand, is operated independently. Get your music on there and if listeners dig your tunes, they’ll share it, hit “like”, turn on “repeat”, or save it to their playlist. Boom! This is your shot at going viral.
Based on their individual listening habits, the Spotify algorithm curates private playlists for users. As the user clicks replay, like, share, save, etc., the algorithm determines what music is recommended for them. As long as the song is listened to, it remains on the playlist. Apple Music takes songs off playlists much quicker, therefore, Spotify Algorithmic Playlists typically work out best for up-and-coming artists.
If it sounds too good to be true, read on to find out how it’s absolutely legit and how it can work for you.
Spotify Algorithmic Playlists in Action
There are five Algorithmic Playlists that are featured on Spotify: Release Radar, Discover Weekly, Daily Mix, Repeat Rewind and On Repeat, and Spotify Radio. Here’s how they break down:
Release Radar
Updated every Friday, Release Radar listeners get to experience new music from a playlist that varies greatly from user to user. The catch for artists is that if a user listened to or skipped over your song before, it won’t make the list – making it ideal to get your new tunes out but that’s where it ends.
The goal as a musician using Release Radar is to make your new songs so impressive; users buy your music or include them on other playlists. If a user is following you, they’ll get a notification when you have a new release – a big perk to Release Radar. To get your new song on, pitch it to Spotify for Artists seven days prior to its release date. Remix or re-released music is not accepted.
Discover Weekly
Discover Weekly comes into play after several weeks of using the Spotify app when the algorithm assembles a playlist for the user which is updated every Monday. There are 30 songs on the playlist.
Three factors influence Discover Weekly algorithm – natural language processing, collaborative filtering, and raw audio track analysis. Together, the three determine what song makes the playlist and how long it stays on. Collaborative filtering plays a big role in Discover Weekly too. The sophisticate method involves a matrix-like rectangular array of 356 million user stats are up against 70 million tracks in the archive. It is dependent on user activity such as number of likes, number of song repeats, share rate, and skip rate.
What makes this playlist unique is that it not only curates a list that’s influenced by the user, it also personalizes the list based on users with like-minded taste in music. This method helps prevent bombarding users with their all-time favorites and exposes them to suggested new music which is a good thing for musicians hoping to be discovered by new listeners.
Daily Mix
Six pre-shuffled playlists define what’s played on Daily Mix. Songs from the users’ On Repeat and Repeat Rewind list mix with various genres they love and are designed to match the listener’s mood. It’s basically focuses on favorites has emphasis on continual play. Daily Mix isn’t about hearing new music.
Daily Mix revolves around being a “go-to” for favorites which is great if you become on of their favs. One strategy of doing that I s to post engaging videos on social media accounts that bring to mind your songs. The more your songs are played by a user, the better chance you have of making into their Daily Mix.
Repeat Rewind and On Repeat
When users just want to hear new music and also listen to songs they love, Repeat Rewind and On Repeat is the choice Spotify Algorithmic Playlist. It contains songs the listener has played a lot and also throws in some new music – ideal for getting new songs out to the public.
Spotify Radio
Spotify Radio allows Spotify is a playlist that contains up to 50 songs based on genre, artist, song, album, or playlists. It works by using the algorithm’s data to locate similar songs that have been selected in the past and listening habits. Users have little control over the playlist except for setting the patterns it goes off of.
Having a well-thought-out plan will improve the effectiveness and timeliness of your campaign. Follow the steps below to increase your chances of being playlisted on Spotify.
Getting Your Music Out There
A few suggestions if you are trying to get your music heard on Spotify Algorithmic Playlists are:
1. If something works, be sure to do it again.
2. Be time conscious in putting your music on.
3. Learn as much as you can about the algorithm.
4. Encourage your listeners to help you reach the top.
5. Never, ever give up.
6. Hire a marketing manager if you can. It’s well worth the money.
Bring Best Results on Spotify Algorithmic
Many musicians feel the Spotify Algorithmic Playlist is more fair, less centralized, and easier to use than Apple Music and other platforms. While it is less complicated, there are still big benefits to having a Spotify marketing professional tend to the process to minimize the time and energy spent on projects and to maximize the results.