These days is the best time to be a small independent artist. You work on your own brand, learning lots of things about music business and build your career as a true musician. But what exactly needs to be done right here, right now? Here are the top 3 music marketing ideas in 2024. Checked and tested by NELA Records!
1. Make those shorts!
Make as many short videos as possible. Try different background, lighting and ambience. But don’t overthink, just take your phone and make some videos. The great things about these videos is that you can make them literally anywhere on the go. You may re-use them as many times as you want (but mix them up!) and upload to different platforms. Every big platform these days have some kind of TikTok version, so you may just upload same video to all platforms out there.
2. Create a playlist
It’s very difficult to get on any existing popular playlists these days. If you don’t proper connections or budgets then we would suggest a different strategy. You may create your own playlist and work on the promotion. Think what type of genre is close to your music or what music/artists resonate with you and create a playlist to include your music as well. Don’t forget to include other up and coming artists to get a variety on your playlist. Make sure to make changes to your playlist from time to time to test out different combinations.
3. Manage your Google Knowledge Panel.
Google Knowledge Panel is the best marketing material for a musician. Everything is gathered in one place. All your music, photos, videos are easily accessible from the front page of Google. As soon as fans google your name, they will be able to find EVERYTHING. No need to scroll, follow different links, visit random websites. This is one of the best thing you can do for your media presence, We covered how to get your Google Knowledge Panel here.
The world of music marketing is ever-changing and we see different trends every year. One thing leads to another – you can’t sell merchandise if you don’t have fans and listeners. You won’t get any fans if you don’t get on social media. So think about trends that are relevant to you and your current place in music business. It’s a waste of money if you get merchandise without many followers on Spotify.
It can be difficult and confusing to try to manage your own label, so let us know if you need any help with marketing in 2024 and we’ll be happy to hope on a call and discuss best options that would work specifically for you. Just let us know here.
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