Spotify Music Marketing

Spotify Campaigns by NELA Records

No. 1 Spotify Music Marketing Agency

Promote Your Music on Spotify:

Whether you like it or not, music streaming is here to stay and for an artist this offers many opportunities to build their audience. Through a Spotify marketing campaign we will build your fanbase, increase followers, monthly listeners, playlist adds and possibly get your music on Algorithmic playlists. Forget about playlist marketing; Instagram conversion ads to Spotify is the way to go!

Our Process

How does Spotify Music Marketing works?

Our Spotify marketing target the most effective aspects of the platform. We work by:

Set up Facebook Pixel to track results Spotify marketing campaigns
Set up sub domain for example music.yourwebsite.com
Set up a landing page
Set up Spotify promotion audiences based on location, genre and similar artists
Test headlines, sections of the song, visual elements (pictures or video)
Track the incoming results and make adjustments to the marketing strategy as necessary
Create lookalike audiences and retarget audiences for future releases of your Spotify music

Turnaround Time

Whether your release comes out next week or you are in the early stages of planning your next release a few months into the future, Nela Records Spotify Music Marketing Agency has you covered! Please know that this Spotify for music campaign does take a little time to set up, as there is a decent amount of work to be done. From setting up Facebook pixel on your website, to verifying your domain and setting up Facebook Business Account, to creating sub domains on your website… that’s just the beginning. Technically, this can be done in 1 day if you’re prepared to sit on a video call with us for a few hours but it’s always best to plan these things in advance.

Organic Music Marketing on Spotify

We utilize Facebook and Instagram to drive traffic to your Spotify profile. Everything is done to ensure that Spotify’s algorithm and all other available tools work in your favor. The traffic you get from one of these campaigns is entirely organic, no bots or click farms!

The best part, our Spotify music promotion campaigns are built to last. The listeners and followers you get are long lasting, who can be targeted again with future campaigns and releases. The longer you are marketing music yourself, the more effective and cheaper it becomes overtime. Start building now!

Frequently Asked Spotify Streaming and Promotion Questions:

How exactly does a campaign work?

No two clients are the same, so we treat each promotion with individual consideration. The basic process is we run Facebook/Instagram stories ads to audiences based on your genre genre and similar artists. Once the listener swipes up or clicks on the ad they will be taken to your Spotify profile where your song will play. After that the listener can listen to/save your song and follow you. We track these listeners and work out a cost per conversion, we can also re-target the people that clicked on your next release and make the conversions cheaper overtime.

We recommend that you run this type of campaign on a low budget ($5/day – $150/month) on an ongoing basis, so that you’re always reaching new listeners in-between releases. This is much easier and more effective than reaching out to blogs and PR type campaigns, as those results are impossible to quantify and re-target in the future. We have tried to promote every single way possible, blogs, playlists, interviews, radio placements… you name it, we’ve tried it. This way is the most effective way to build an actual fanbase, so book your free consultation now!

$ 149

Per Month
2 months minimum

Set up Facebook Business account
Setting up sub-domains, landing pages etc.
Testing different sections of the song and visuals
Set up audiences and target countries
Campaign optimization based on results
Complete support and weekly reports
** Price does not include your ad budget

$ 199

Per Month
2 months minimum

Set up Facebook Business account
Setting up sub-domains, landing pages etc.
Testing different sections of the song and visuals
Set up audiences and target countries
Campaign optimization based on results
Complete support and weekly reports
Setting up lookalike audiences and re-targeting
Testing multiple audiences
Spotify playlisting guide
** Price does not include your Ad Budget

Best value