There is nothing better than releasing a song and seeing it explode, especially if it’s your first time seeing 2700 listeners in one day and then seeing these huge spikes every other Monday as well! What’s happening here is she broke the threshold for Discover Weekly algorithmic playlist. Let’s get these terms out of the way first:

DISCOVER WEEKLY – is a playlist, unique to each user that comes out every Monday. It is a collection of songs, both old and new that Spotify thinks you might like.

POPULARITY SCORE – an aggregate score that Spotify assigns to your track/artist/album/playlist. It includes a variety of statistics such streams/saves/playlist adds/streams per listener etc. and statistics that we cannot see such as skip rate (if someone listens to the song for less than 30 seconds it doesn’t count as a stream).

We generally see these kind of Discover Weekly streams on songs with a popularity score of around 30, which is not that hard to get but as an artist with a small/non-existent fan base, it can definitely be a challenge. So you know what I am going to say… we ran ADS from Facebook and Instagram that took qualified traffic to her Spotify profile! You would need a higher budget for this to happen especially in 2023 (damn inflation!), costs of everything went up including ads. Luckily this song was a collaboration and the artists were able to put good budget together to work with.

We ran the campaign for about a month from the release date and now every other Monday there is this huge jump in streams (top picture) and song saves (bottom right picture). In fact we all do a little dance every Tuesday when the Spotify for artists stats come in for the previous day and see these numbers, it definitely puts us in a good mood for the day!