Facebook Music Marketing
Instagram MUSIC Marketing
by Nela Records
- Video View campaigns to build awareness and engagement
- Event promotion campaigns to promote your live shows
- Spotify traffic campaigns to build your followers
- Merch sales campaigns

Nela Records Instagram Music Marketing
Promote Your Music on Instagram
You may have heard people say Instagram is yesterday’s news and that no one uses it anymore. That couldn’t be further from the truth, especially in the world of music promotion. Facebook owns Instagram and the only way to run marketing campaigns there is through Meta Ads Manager.
With over a billion active daily users, it’s the largest, most influential social media site on the planet. More than 77% of all internet users are active on Meta’s platforms (Facebook/Instagram/Whatsapp). Meta advertising platform is brilliant but it is also quite complicated, which is where we come in.
NELA Records Music Marketing Agency designs targeted Instagram ad campaigns that reach your desired audience in order to build you a fanbase. It can also help you accomplish other objectives too like promoting your live shows, sell merch or getting people to check out your latest release on Spotify.
No. 1 Instagram Music Marketing Agency
Reasons for Using Instagram to Promote Your Music
- Instagram ads allow you to target your audience an audience by genre or similar artist
- You can target a specific country, city or even small town
- It allows us to build lookalike audiences and various re-targeting options for future campaigns
- AI optimized algorithm makes Instagram advertising for musicians cheaper overtime
- The marketing analytics are extremely detailed
- You can run a variety of campaigns including videos, page likes, email sign-ups, redirect to Spotify, and more.


Instagram Music Marketing for Beginners
Start here
Our process
If you’re a newer artist or have never run a social media ad campaign, start here
- We pick out a 3-minute live music performance of yours that shows who you are as an artist in an authentic way.
- Then, we choose a few artists in your genre who are similar to you and we target their fan bases.
- We then use a few different text headlines to see which performs the best. We keep watch over the campaign and optimize it where needed.
- All you need to do is respond to their comments, invite people who engage with the post to your page and make the best of the traffic we bring to you.
Choose your plan
Video view Campaign
2 month minimum
-
Setting up a video campaign on Facebook
-
Creating custom audiences in your genre
-
Only countries with authentic traffic
-
Testing various headlines, text along with the video
-
Campaign optimization and monitoring
-
Complete support during the setup process and weekly reporting
-
**Price does not include your Ad Budget
Video view Campaign
+reel campaign
2 month minimum
-
Setting up a video campaign on Facebook
-
Creating custom audiences in your genre
-
Only countries with authentic traffic
-
Testing various headlines, text along with the video
-
Campaign optimization and monitoring
-
Complete support during the setup process and weekly reporting
-
Help with creating the ad specifically for reels
-
Minor Video/Audio editing if needed
-
**Price does not include your Ad Budget